And we don't just mean in a conceptual, mind-games-
suck kind of way. Playing games is quite literally uglifying, according to a recent study. Apparently, when people make direct eye contact that suggests they like the person they're looking at, it can make them look up to eight times more attractive. No collagen required! Facial attraction studies in the past have tended to focus on physical features like symmetry and good skin, but this is the first time that apparent interest has been measured as a factor. The, er, science behind it is supposedly about resource allocation: why waste your amorous efforts on someone who's indifferent? (Forgive us if we're a little skeptical when it comes to pat evo-psych explanations for the pick-up scene.)

So much for the theory that everyone wants to talk to the disinterested and unavailable hottie in the bar. Now that's news that's worthy of a cupcake celebration! Of course, there's a fine line between "interested gaze" and "desperate ogle." If we could teach guys how to grasp the distinction, we reckon we'd be millionaires.