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One of my favorite YouTube finds is this banned-in-some-markets TV ad for Durex condoms. Without ever mentioning sex, the images drive home the point of why condoms are necessary (I may have nightmares about being chased by 100 million sperm). This ad follows up the great Trojan ad from the summer, that was rejected by Fox (naturally) and CBS--and the latex wasn't even shown in the Trojan ad, just the wrapper. The ads both follow the theme from my earlier post about the advantages of showing, not telling, especially around sex and advertising. As a sexually active consumer--and the doctor for thousands more--I love advertising that can make me laugh and remind me to protect myself at the same time.
The fact that ads such as these are ever banned drives me nuts. Much more explicit sexual imagery is used to sell almost anything...why is sex fine to sell products, but we can't sell products that have to do with sex? The Trojan Web site states, "America is not a sexually healthy nation," and I couldn't agree more. What do you think--is this kind of advertising also doing the public a service, or just sneaky marketing? 2 CommentsLeave a comment |
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In one sense, revenge sex—when you sleep with your ex's nemesis, roommate, sibling, parent, or pet in order to pay them back for dumping you--totally works: how could your ex not be grossed out / horrified / disillusioned / damaged for life? But unless your ex is a few peas short of a casserole, your cunning plan is sure to backfire, because they'll know exactly why you slept with their paste-eating dork of a sibling, and the most overwhelming emotion they will feel is deep, abiding pity for you.
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using sex to sell sex -- sure it's more fitting than using sex to sell, say, a mop, but isn't it still using sex to sell us something? sneaky marketing, i say.
Hmm...I'd lean more toward saying it's doing a public service. America isn't a sexually healthy nation (FYI - Williamsburg, BK - also not safe) - and it is time we evolve to think that condoms are not only socially acceptable, but necessary. But how many times do I want to see some guy's hand displaying a Trojan Condom, a horse whinnying and an army of men chanting "Trojan Maaaaan" in a condom ad? I'm thrilled these two companies are using their creative powers to get safe sex out there in new, entertaining ways.