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 We were all pumped to play a game of "Super Bowl Ads: Sexy or Sexist" today, but we gotta say the commercials that aired during the big football championship yesterday were surprisingly tame in their misogyny and/or gratuitous female nudity/sexuality (as opposed to previous years). Even the Victoria's Secret commercial was reserved in the cleavage department--at least for Victoria's Secret--and had a fairly decent message: that working on a good sex life is more important than sports (though we'd posit that dressing your girlfriend or wife in cheap and tacky thongs is not the first nor the best step on that noble journey)... We Tivo-skimmed through all 16 hours of the pre-game show as well as the game itself (by the way, who won?), and besides a truly offensive song-and-dance charade by Paula Abdul, a shameful lip-synching of the National Anthem by Jordin Sparks (easier to spot on a big-screen HD TV than on YouTube), a characteristically dumb Carmen Electra vehicle, the unsurprisingly offensive Carlos Mencia/Bud Light ad, and only one, almost accidental shot of cheerleaders dressed in what can only be described as underwear, we found very little to wag our fingers at. The worst of the bunch was from GoDaddy.com. They can always be relied upon for the shameless use of the stripper stereotype to sell its product, and the spot that ran yesterday did just that: fans at a Super bowl party abandon the game to check out the banned ad starring race car driver Danica Patrick on the computer. We see that it's called "Exposure" and features Patrick seductively unzipping her jacket in that typical porn-fantasy come-hither look. Ugh. Must we turn all successful female athletes into mere sex objects? (Or rather, must they all turn themselves into sex objects? Is it for fear of being pegged as butch lesbians or what?) However, when we watched the "Fox-rejected" GoDaddy ad online fully expecting to roll our eyes, we actually found it pretty damn funny. Maybe we're letting our inner outraged feminists get lazy, but the paparazzi guy questioning "Is that a beaver?" totally cracked us up. We went to NOW's Super Bowl AdWatch page and discovered the majority of their critical viewers were not happy with quite a few of the ads. Was the Planters ad really that offensive? They should have made her more impossibly ugly (we didn't think she was that hideous), but riffing on the irrational effect of pheromones was quite clever, we thought. And we dare you not to giggle a little at the Amp energy drink commercial. Violence against men? Hardly. What did you think? Did any ads get your goat? And what were your faves? We thought the sexiest ad was for GMC's Yukon Hybrid, what with the naked male tushy in it! (How'd that get past the censors?) And though it has absolutely nothing to do with sex or relationships, our absolute favorite, hands down, was Tide's "Talking Stain" bit. Sheer genius.
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In one sense, revenge sex—when you sleep with your ex's nemesis, roommate, sibling, parent, or pet in order to pay them back for dumping you--totally works: how could your ex not be grossed out / horrified / disillusioned / damaged for life? But unless your ex is a few peas short of a casserole, your cunning plan is sure to backfire, because they'll know exactly why you slept with their paste-eating dork of a sibling, and the most overwhelming emotion they will feel is deep, abiding pity for you.
--From Buh Bye: The Ultimate Guide to Dumping and Getting Dumped 
 
Em & Lo, more formally known as Emma Taylor and Lorelei Sharkey, are
the self-proclaimed Emily Posts of the modern bedroom.
Dr. Kate is an OB/GYN at one of the largest teaching hospitals in New
York City.
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I agree, the Tide commerical was hysterical and very clever! I appreciated the tasteful Vicky's ad and loved the one where JT got thrown around the neighborhood...adorable. I was disappointed with the majority of the commericals not really being up to par, including Career Builder. I loved when they did the monkey ads! All-in-all my vote goes to Tide-to-go!
The Tide ad was the funniest, and the Pepsi ad was the best, funniest use of a celebrity in a long time, thanks in large part to Justin Timberlake's willingness to send himself up. The Planter's ad just sucked. It wasn't funny at all, and in fact I found it pretty misanthropic, given that the whole source of 'hilarity' is the ridiculousness of an 'ugly' woman being confident in her power to attract (and, apparently, happy as she is). In a world where fat, unfunny, untalented, unattractive guys are regularly portrayed on TV with hot wives (See: King of Queens; see: anything with John Belushi; see Jack Nicholson's life in the past 10 years) I just don't really see what's so crazy about Uni-brow girl thinking she's all that.
Excellent point Sandra. We guess we just liked the image of an "imperfect" woman (who we thought was actually quite cute with all her grinning) being confident and happy. We all have our little rituals and tricks that make us feel good and give us a boost of confidence, be it a pedicure, a good haircut, working out, a new outfit, a favorite perfume, or a cashew rub.