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 On Friday we mentioned the insanely unfunny ad campaign for sports bras that called to mind domestic violence, all for the sake of a silly big boob joke. (As of this weekend you could still find the images on Dollymix and Feministing). Turns out the ads were never approved by the company they were associated with, Running Free. Co-owner Nick Capra made this statement: On Friday, February 22, 2008 several fictitious "ads" began appearing all over the internet. These ads were tasteless and offensive. It also included our Running Free logo and branding. WE DID NOT IN ANYWAY AUTHORIZE THE USE OF OUR LOGO IN ASSOCIATION WITH THESE "ADS." Several months ago we were approached by the ad agency DDB Toronto. They came to us with a "pro-bono advertising opportunity" and asked to pitch us an idea. They did so and presented these disturbing images. Our reaction was "We will never run those!" That is how it was left off. As co-owner of Running Free I am embarrassed and ashamed to have our company associated with this pathetic excuse for marketing. I apologize on behalf of the whole crew here at Running Free for the anger and frustration created by those images. Yay for common decency! |
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![[Body By Glamour ad]](http://dailybedpost.com/ads/bbg-fall-275x225.gif)
 
Em & Lo, more formally known as Emma Taylor and Lorelei Sharkey, are
the self-proclaimed Emily Posts of the modern bedroom.
Dr. Kate is an OB/GYN at one of the largest teaching hospitals in New
York City.
Check out Daily Bedpost on MySpace.com.
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