We love beaver! It's so cute and cuddly. No, we're not talking about the furry love animals in our pants (though we're all about loving what you've got!), we're of course talking about advertising that employs the actual semi-aquatic rodent as a vaginal symbol. We know, it sounds bad--something that should offend our knee-jerk PC sensibilities. But when it's done well, it can be great. Like reclaiming the "the C word" to mean something positive and powerful!

We thought the online-only Super Bowl ad for Go Daddy was pretty good. But it doesn't hold a candle to Australia's feel-good ad for the U brand of tampons & pads by Kotex (thanks to Copyranter for the heads up...or would that be heads down?). The commercial features a woman walking down the street, at the beach, in a restaurant, etc., proud of her beaver, taking care of her beaver, becoming best friends with it! If that's not a positive message, we don't know what is.