Daily Bedpost - All About Sex with Em & Lo

NEWS 03.04.2008 BY EM & LO

Photo via IDS

Have you heard the "big news"? After Justin Timberlake worked so hard to bring sexy back, Victoria's Secret is going to put it away again. After disappointing holiday sales, Vicky's CEO says they're going to take it down a notch with the T&A and be a little more demure (like they were with their Super Bowl ad, pictured above). That's been the big story over the past several days with everyone from our local news to CNN to Good Morning America covering it. But don't buy the hype!...

As much as we'd like to believe in a return to a bit of modesty, to leaving something to the imagination (if for no other reason than to NOT feel like fat pigs every time we see a Karolina Kurkova in a push-up bra while we're wearing sweats), we don't think it's going to happen any time soon. Victoria's Secret can't NOT be sexy; they sell "panties" for chrissake. Unless they start designing 1950s-style, high-wasted underpants in faded grey--complete with pre-fab skid marks--or else they start making their bras out of burlap, Victoria's Secret products, by their very nature, will be considered sexy.

No, this is all just one big evil-genius plan that benefits two giants, Victoria's Secret and the news media: the former gets free, widespread press and the latter gets an excuse to show hot women in their underwear for 60 seconds straight. It's a win-win for everyone, except for maybe the little girls who get a crash course in sexiness over their Kix when their parents turned on Good Morning America to quickly catch "the news."

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