We were just checking out the forthcoming site, Bedposted.com (officially called Bedpost), not least because we wanted to make sure something with such a similar name to ours wasn't about XXX Bed Bath & Beyond porn or something.  And to our relief it looks like Bedposted is going to be a stylish way to track your sexual activity; it loftily aspires to "give you some insight into your sex life" (in the tradition of My Black Book). With a tag line like "It's business time," we have high hopes. (More details on Shake Well Before Use.)

But what we found more interesting than the beta countdown was a line in their privacy policy posted on the homepage: "We understand that this is potentially the most personal of data-sets you will ever keep outside of financial records." Which got us thinking, which is more personal info: the details of your sex life or your bank statements (we're not talking passwords and pins, but income and savings, etc.)? Would you be more offended if someone asked you about your sex life or your finances at a dinner party?