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Baby-faced Brit Justin Ribeiro dos Santos is one of the nicest guys in porn you'll ever met. Actually, he's one of the nicest guys you'll ever meet, period: he's polite, he's in a healthy stable relationship, and he's close with his mum (in fact, she's typed up some of his porn scripts for him)--not exactly the image that comes to mind when you think "adult film producer." But take one look at the mission statement of his company, Joybear Pictures, and you know his heart is definitely in the right place:
Fact: Most women don't like it when a guy comes all over their face. Fact: Most women don't just want pounding anal sex. Fact: Most women find porn-stars unconvincing and unappealing...The biggest problem for women is most of the material available just doesn't hit the spot. Passionless performances, cringe-worthy soundtracks, and tasteless branding all rank high on the long list of porn turn-offs. In our films we try really hard to remove the sleaze and instead focus on capturing sexually charged moments for your enjoyment.
His DVDs are only available in the U.K., but you Yanks can download them from Joybear.co.uk
 
Em & Lo: Describe for us a typical work day for you (when you get up, things you might do during the day, meetings you might have, etc.).

Justin of Joybear: Normally, before a shoot, I conduct castings to meet the talent and make sure that they're not hiding any crazy scars or shark bites that I should be aware of. One day, my other half was working from home, which coincided with a casting. The male performer asked her if she'd prefer him with or without an erection. You see, people in my industry are so accommodating!

If I'm not shooting then typically I get up, feed Sprat (the cat), change her litter, make Tan (the girlfriend) a cup of tea, change her litter (just kidding), do some laundry and prepare breakfast for us both before a long day in the office--that's right...the crazy life of a porn baron.

What do you think would surprise people most about your day job?...

The reality of shooting is not sexy or a turn-on in the slightest. Yes, you are surrounded by lovely looking people, scantily dressed, doing all sorts of lewd things but you've got two hours to get the shot, the makeup girl is late, the light is fading and one of the models just broke up with her boyfriend...who's doing the scene with her. Fun fun fun!

How does your day job affect your relationship/dating life? (And was it ever a good pickup line or not?)

Luckily I have an incredibly understanding other half, who understands I'm running a business. I think it helps that we've known each other since we were ten and that our parents used to date when they were teenagers.

How does your day job affect your sex life?

I think this question should be reversed. Again, luckily I have an incredible partner who inspires my work. I purposefully do not shoot too often, which really works for me as I approach each project with real energy
and excitement. The day that I'm on set and on auto-pilot will be the day I become a chef.

What's your favorite thing about being a producer of adult movies?

I get huge satisfaction from reading emails from people (especially from women or couples) who have enjoyed our films. That's why we set Joybear up in the first place.

And what's your least favorite?

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My profession can sometimes dominate a conversation.

What's the last conversation you had around the water cooler?

Yesterday's chips (french fries) can be brought back to life by placing them on a baking tray, drizzling some olive oil over them and a pinch of salt and placing them in a preheated over for about 20 minutes. They'll crisp up nicely. (Well, you did ask.)

We're guessing that some people probably make all sorts of snap
judgments about you, based on what you do for a living. What are the worst? And how do you handle it?

I'm sure some people assume that I am a sleazy misogynist but I am
completely okay with their thinking that because I know I am not. I think my friends and family would keep me in check if they felt my behavior had changed.

When's the last time you had sex, and how was it?

Yesterday morning. There is nothing better than
oh-my-god-I'm-late-but-I-want-you-now sex. Why do you girls have to look so goddamn cute in your work attire!!

When's the last time you were truly embarrassed?

A few weeks back when I congratulated my neighbor on expecting her third baby. She was not expecting her third baby...


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We hate to break it to you schmucks (and we mean schmuck in the most loving, Yiddish-for-penis way): Size matters. There, we said it. But in the immortal words of Einstein (and no doubt he was talking about skin flutes), it's all relative. What's a perfectly shaped cuke to one person is a disappointing pig-in-a-blanket to another and an overwhelming meat loaf to yet another.
From The Big Bang

Em & Lo, more formally known as Emma Taylor and Lorelei Sharkey, are the self-proclaimed Emily Posts of the modern bedroom.
Dr. Kate is an OB/GYN at one of the largest teaching hospitals in New York City.




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